Week 6 //22/10/15

This week I decided to look into the branding of my business. For this I looked into logo design and brand names. I felt that Jasmine Illustration was very restrictive to just doing illustration rather than just T-shirt designs and prints.

For this I first picked my name. I found this decision to be very difficult, as I felt very indecisive about this. I wanted to have an unusual name and not use my actual name because I sort of don’t want to be the face of my business. After looking at names of other businesses I decided to incorporate the use of roman numerals. I first thought about using my birthday as the numbers for example it would be VIVI but it doesn’t look very effective so as I have started this business in 2015 I decided to use this as the numbers so it would be MMXV. As I did not want it to be just that on its own I added studio at the end of it to give it an extra element to the name.

From this I have created a logo and a video as advertisement for the coming of my new brand. From this I learned new skills in video production using final cut pro and after effects. I also learned new skills in personal branding and on how to get ideas out to what I want them to be rather than settling on half of a vision.