For this week I continued to do market
research on my business. As I have not yet picked a name for my business I will
be looking into doing a customer profile from the survey results. I found the
outcome of the survey quite positive as I was expecting to have completely
different results. I found that the most popular way to shop was online which
is what I wanted as I am strictly an online business.
I have created a customer profile showing
what the average customer would be like from their spending habits to the age
range. I found this useful as I can see what my customer is to market my designs
for. My perfect customer would be around the age of 22 and their hobbies would
be blogging and photography. For this I would then market my designs for
bloggers and I would also send bloggers my designs to review and get more
publicity.
Overall I am very happy with the outcome of
this week's work as I feel that I got a real understanding on who I want my
customer to be and I know how I will start to market my business to my target
market.
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